About Me Professionally

My nearly two-decade career journey has focused on brand and consumer strategy, where each move has gotten me closer to directly shaping the things people interact with and the relationships they build with brands.

From addressing high-level CXO challenges in management consulting to creating operational processes and creative campaigns, I've touched every facet of marketing departments.

Today, my approach is rooted in leveraging data, research, and culture to uncover insights that drive robust marketing and engagement strategies, including creative advertising campaigns. My key strengths include facilitating strategic discussions, managing cross-functional teams, and solving complex challenges to craft well-informed recommendations and action plans.

Below, you'll find the details of my professional roles, education and skills.

My Journey

Management Consulting

Learned rapid information uptake to build frameworks and deliver exec level recommendations

Marketing Consulting

Formed foundational solutions to solve complex people & brand challenges

Shopper Analytics

Used advanced analytics to predict the biggest opportunities & design targeted marketing solutions

Ad & Brand Strategy

Articulated the intersection of business problems & culture to inspire creative & build programs

Brand Lead

Created infrastructure and guidance to build brands and optimize marketing programs

Past Roles

Brand Strategy Lead | Meta (formerly Facebook) | 2020 - 2023

As the Brand Strategy Lead at Meta, I orchestrated cross-functional initiatives focused on enhancing brand trust and recognition across Meta's suite of apps and products, including Facebook, Instagram, Meta Quest, Messenger and WhatsApp. This involved developing and implementing marketing strategies encompassing critical areas like privacy, diversity, content moderation, and personalized ads. I also introduced a new annual planning model, optimizing brand and product alignment to elevate the customer experience. Notably, I spearheaded the transformation of a long-standing brand undergoing product reinvention, integrating marketing goals with consumer product experience. Additionally, I oversaw creative strategy and advertising campaign management, ensuring resonance with our target audience.

Vice President, Strategic Planning | FCB Chicago | 2013 - 2020

At FCB Chicago, I held positions as Director and later Vice President of Strategic Planning, steering advertising strategy across healthcare, B2B, consumer packaged goods, and shopper marketing clients. Notable achievements include successfully launching new products, executing rebranding efforts, providing digital marketing leadership, enhancing CRM programs, redesigning the annual planning process, and leading a major marketing structure overhaul for a $14B company. I initiated and led the Culture and Inclusion Practice, consulting and educating on inclusivity in client communications across the agency.

Clients: Allergen, Aramark, Biogen, Bioverativ, Clorox, Comcast, Janssen Pharmaceuticals, Massachusetts Financial Services (MFS), and Sanofi

Consultant II, Shopper Analytics & Services | IRI | 2011 - 2013

At IRI (formerly Symphony IRI), I took a lead role within the Shopper Marketing Analytics & Services team, collaborating with CPG retailers and manufacturers. I managed a global team and directed projects that unearthed substantial revenue opportunities and provided enriched customer insights through predictive modeling and complex analytics. My contributions led to the implementation of new customer segmentation programs and early-stage marketing strategy insights.

Clients: 7-Eleven, Aldi, PepsiCo, ConAgra, Sam’s Club, SuperValu, Target Corp, Walmart

Lead Consultant, Business Strategy | FICO | 2008 - 2011

I spearheaded client engagements for FICO's Marketing Solutions Consulting team, specializing in analytics and technology-driven solutions to optimize customer management. My responsibilities included partnering with client insight and marketing leaders to develop customer segmentation, creation of marketing programs, and application of analytics to enhance customer experiences.

Clients: Best Buy, Bristol Myers Squibb, Sams Club, Shire Pharmaceuticals, Payless Shoes, Walmart

Senior Business Analyst | Kearney | 2006 - 2008

As a business analyst and later senior business analyst at Kearney, I performed project-based management consulting engagements across a diverse set of industries. I excelled in on-site client engagements, conducted market analyses, and developed Excel-based models. Additionally, I honed my research and interpersonal skills for qualitative data collection. Beyond direct client work, I also played a crucial role in project management, budget oversight, and skills training for new hires.

Clients: Albertson's Foods, Avon Products, Grocery Manufacturers Association, Bank of Montreal (BMO), Walgreens

Education

University of Notre Dame

I earned a Bachelor of Business Administration with a focus on Finance & Business Economics from the University of Notre Dame

As a secondary major, I also earned a degree in International Peace Studies, which is the exploration of conflict cycles and the causes of violent conflict. It seeks to understand and provide strategies for nonviolent approaches to personal, national, and global conflicts.

Core Skills

Brand Strategy & Development
Go-to-market Planning
Integrated Marketing Strategy
Cross-Functional Team Mgmt.
Brand Portfolio Planning
Relationship Champion
Channel Engagement Strategy
Content Strategy & Creative
Organizational Leadership
Analytics & Data Insights
Mentorship & Coaching
Vendor Management