Strategy for founders building real things.
STRATEGIST ● FOUNDER ● CRITICAL THINKER
I help founders turn early-stage ideas and complex challenges into thriving businesses, clearer offers, stronger stories, better systems, and practical next steps.
That work builds on 20 years inside brands, agencies, and tech companies, plus the founder-side perspective of building my own brick-and-mortar business from scratch: real customers, real constraints, real tradeoffs.
Strategy experience shaped by working with major brands, creative agencies, tech companies, and founder-led businesses
META · WALMART · TARGET · ALDI · CLOROX · COMCAST · 7-ELEVEN · JOHNSON & JOHNSON · SANOFI · ARAMARK
START WHERE YOU ARE
Choose the door that fits.
CONSULTING
Work With Me
For founders who need clearer thinking, stronger structure, and practical support around what they’re building.
BACKGROUND
About Me
For the longer version of how consulting, brand strategy, entrepreneurship, and writing all connect.
ESSAYS
My Writing
For reflections on business-building, decision-making, work, faith, growth, and what ideas become in real life.
LATEST WRITING
Recent Essays
Notes on business-building, decision-making, work, faith, growth, and the strange little lessons that show up when ideas become real
