Founder.
Strategist.
Critical thinker.

I spent 20 years helping brands figure out who they are and how to show up in the world. A few years ago I decided to bet on myself and built a business from scratch.

These days I split my time between running an experiential retail business in Chicago, working with founders who are serious about building something real, and writing about what this chapter actually looks like from the inside.
 

This is where I'm documenting the journey. Pull up a chair.